Risk Management At The Hospital Industry Essay - 1842 Words

Risk Management Introduction This risk management plan is directed at the Hospital industry which centres its attention at patient safety and risk management programming. Its main focus is on the issue of patient safety which is perhaps, the main concern at the Health Centres and Hospitals. The assignment would focus on the risk management plan which covers risk identification, analysis, response planning, monitoring and control as well. So as to consider the safety of the patients, the management devices a risk management plan basically a contingency plan for the Hospitals so as to formulate a distinct risk management strategy. In the hospitals; doctors, nurses, patients and other employees are frequently uncovered to contaminations and infections. There are various internal as well as external influences which make it necessary to implement risk management in hospitals and health care centres. RISK MANAGEMENT AND QUALITY Risk management has always been neglected by almost all kinds of organisations and only after a major accident occurs, the organisation become very serious and take proper steps in order to ensure their safety. Hospitals are the place where people come to be safe and healthy. Now the first duty of the hospital becomes to be self-protected and ensured of their safety, only then can they cater what they are meant for. Hospitals have huge footfall and the chances to any miss-happening is more in it compared to other organisation, inShow MoreRelatedRisk Management Systems Are Designed1453 Words   |  6 PagesRisk Management Systems are designed to do more than just identify the risk. The system must also be able to quantify the risk and predict the impact of the risk on the project. The outcome is therefore a risk that is either acceptable or unacceptable. The acceptance or non-acceptance of a risk is usually dependent on the project manager’s tolerance level for risk. If risk management is set up as a continuous, disciplined process of problem identification and resolution, then the system will easilyRead MoreMeasuring the Performance at Patton-Fuller Hospital785 Words   |  3 Pagesmeasuring the performance at Patton-Fuller Hospital. The first objective is a strong and efficient adherence to the stated fiscal budget of the hospital. The second is efficient and measured management of the workforce. The third metric to look at is prevalence of malpractice lawsuits and other reactions that stem from shoddy care. Methodology In terms of budgetary concerns, the hospital must constantly evaluate and assess the budgetary structure of the hospital and execution of that budget. ExamplesRead MoreFinancial Statements From Health Management Associates861 Words   |  4 PagesIntroduction Hospitals, like any other business need profits for sustainability. With minimum knowledge of the logistic, one may easily assume hospitals are about patient care not profits. While patient care is paramount and the primary focus of the business, there are overhead cost, debts need to be paid, and employees need to be paid. While healthcare providers are providing excellent care to the patients, management is ensuring sufficient resources are incoming to maintain operation. The managementRead MoreHealthcare Risk Management ( Hrm )1216 Words   |  5 Pages Healthcare risk management ( HRM) began in The late 1970s, when hospitals are facing a malpractice crisis (Kavaler Alexander, 2014). According to Kavaler and Alexander (2014), it is estimated more than 140,000 Americans die from medical errors and the cost ranges between $17 billion and $29 billion each year in the United States (Kavaler Alexander, 2014). In this essay, the student will explain a healthcare risk management program, evaluate the program for compliance with the American SocietyRead MoreInvestigating The Failure Rates And Mean Time On Repair Statistics1167 Words   |  5 Pagesway of equipment maintenance management strategies from the relevant industry experience and to check if they have the potential to improve the availability of hospital equipment in critical conditions and to reduce the harm to patients by using the equipment’s in proper conditions by not playing with their lives. METHODOLOGY This study was conducted by examining the maintenance management strategies of critical hospital; equipment’s or machines in a group of hospitals in a particular area or regionRead MoreCloud Computing Impacting Health Care988 Words   |  4 Pages Cloud Computing Impacting Health Care Introduction In comparison to other industries, the healthcare industry has under-utilized technology to improve the efficiency of operations. Healthcare systems are still dependent on written medical records which limits consultation with other medical players. Additionally, despite the substantial evidence in the sector of patient safety, there is little attention in regards to appropriate systematic approaches to help solve the issue (AbuKhousa Al-JaroodiRead MoreHealth Care At The United States939 Words   |  4 Pagesthe most complex industries in our country. Over the past fifteen years patient safety has been the forefront in healthcare organizations and keeping the patient safe when they arrive at the hospital is very crucial (Alijani, Kwun, Omar, Williams, 2015). In order to do this hospitals’ need to know different methods of safety approaches. Risk management in healthcare involves patients’ rights, patient safety, patient satisfaction, compliance, and quality of c are. Risk management is an essentialRead MoreThe Affordable Care Act ( Aca )817 Words   |  4 PagesThe Affordable Care Act (ACA) legislated in 2010, has changed the United States health care industry. In addition to universal healthcare, one of the principles of the ACA is the ideal of accountable care. Specifically, adopting an Accountable Care organization (ACO) for Medicare beneficiaries under the fee for service program. An ACO seeks to hold providers and health organizations accountable for not only the quality of health care they provide to a population, but also keeping the cost of careRead MoreComparative Summary Essay example1460 Words   |  6 Pagespolicies unique to each financial environment, identified financial management practices prevalent in the financial environment, and explained why effective financial management is more difficult in health care than in other industries. The first one is Health Management Associates, Inc. founded in 1977 to own, lease and manage hospitals throughout the United States (Health Management Associates, 2011).   Today HMA operates fifty nine hospitals in fifteen states with approximately eighty eight hundred licensedRead MoreHealthcare Risk Management ( Hrm )1106 Words   |  5 Pages Healthcare risk management ( HRM) began in the late 1970s when hospitals are facing a malpractice crisis (Kavaler Alexander, 2014). According to Kavaler and Alexander (2014), it is estimated more than 140,000 Americans die from medical errors and the cost ranges between $17 billion and $29 billion each year in the United States (Kavaler Alexander, 2014). In this essay, the student will explain a healthcare risk management program, evaluate the program for compliance with the American Society

Education Is An Essential Practice - 996 Words

Walsh, K 11/06/2016 Soc-110HA-CL02 Journal 2 Efficiently in education is an essential practice, within myself, in order to achieve and retain longevity within my current academic schedule, in order to project an optimistic outcome my performance, I have found the current use of equipment choice, to be my basic laptop(pg,63(par22)) (Ritzier, George,) (2015), no whishes or bells, just simplicity. Whoever, within simplicity, academic efficiently, has been challenging. the systemic bureaucracy of achieving educational efficiently, has most defiantly been a learning experience, in developing positive performance in acquiring academic proficiency. In order to achieve as a consumer, who has purchased my education, to reach proficiency, in term of my current educational goals, simplicity, is the key aspect in with my educational structure. I currently choose, to opt off social media cites, such as Facebook,(facebook.com(pg,63) (Ritzier, George,) (2015) when currently in study, as I seldom play games on social media, however, I find my smartphone to be an essential tool, in simplifying in my life style. In terms of equipping, smartphones are indeed an effective tool to convert all my social media, educational tools, and career tools, one for instance is LinkedIn.(Linkedin.com) (pg,63, (par22)). I find in developing a greater understanding in my educational practice, I currently use online dictionaries, such as â€Å"Webster’s dictionary online† (www. Merrian-webster.com)Show MoreRelatedCreating A Program Outcome For Baccalaureate Program1069 Words   |  5 Pagesprovides leadership to improve health care and advan ce the discipline through nursing education, scholarship, and services. Baccalaureate program provides nurses with an innovative education grounded in nursing and related science, humanities, and leadership. According to the American Association of Colleges of Nursing (2008), students in the Baccalaureate Nursing Program are better in inter-professional practice. Nurses who graduate from an accredited Baccalaureate program helps to promote, restoreRead MoreComparison of Gcu Aacn641 Words   |  3 PagesAACNs Essentials for Masters Education for Advanced Practice Nursing (link located in the Week 1 Topic Materials)? Explain your rational. http://www.gcu.edu/About-Us/Mission-and-Vision.php http://www.gcu.edu/College-of-Nursing-and-Health-Care-Professions.php As for me, the Comparisons that can be found between the Grand Canyon University (GCU) Mission and Domains/College of Nursing (CON) Mission and Program Competencies with the American Association of Colleges of Nursing’s (AACN) Essentials forRead MoreProfessional Roles And Development Plan1206 Words   |  5 PagesProfessional Roles and Development Plan The nursing workforce plays an essential role in our health care system and the role of nursing is evolving due to shortage of nurses, new emerging technology within the healthcare system and the needs to provide quality of care in the most cost effective ways. The focus of this paper is to analyze the roles and the required skills of the baccalaureate prepared nurse in the 21st century healthcare system. In addition, I will also describe my career developmentRead MoreThe Heart And Vascular Institute755 Words   |  4 Pagesup and how they function within the system. This is my opportunity to see the operation firsthand, the clientele it serves, the staff, and potential education needs that the department faces. Developing as an Advanced Nurse Educator The American Association of Colleges of Nursing (AACN) published report titled The Essentials of Master’s Education in Nursing (2011), where the core framework for all masters educated nurses is laid out to prepare for the dramatic changes seen in the delivery of healthcareRead MoreThe And Quality And Safety Education1692 Words   |  7 PagesThe American Association of Colleges of Nursing (AACN), the Institute of Medicine (IOM), and the Quality and Safety Education for Nurses (QSEN) emerged because of a need for improved nursing education and nursing practice. The AACN continually recommends policies that develop nursing education programs. Subsequently, the AACN promotes exceptional patient care. Similarly, IOM assists healthcare facilities in both the government and private sector by providing evidence-based advice for health decisionsRead MoreNursing Philosophy Essay1278 Words   |  6 Pagesuniversal human right, it encompasses a process that involves a collaborativ e care of people of all ages and communities in all settings. Nursing is essential in promoting health, prevention of illness, care of the sick and disabled people in the society. Nursing advocates for the promotion of a safe environment, research, shaping health policies, education and patient health management systems. The philosophy of nursing examines the truths and ideals in nursing. It is the result of the intellectualRead MoreImpact Of The Affordable Care Act ( Aca ) On The Healthcare Industry874 Words   |  4 Pageshealthcare delivery systems. According to Chism (2009), the roles of the doctor of nursing practice (DNP) prepared nurse graduates may be incorporated to meet the transformation of today’s contemporary healthcare. After reading the assigned material, I gained confidence that the DNP program will prepare me for eligible leadership roles within the healthcare industry. As a Doctorate of Nursing Practice (DNP), my immediate career goals are to incorporate the leadership skills that are science-basedRead MoreMy Role as a Student in Higher Education and My Role as a Future Health Care Practitioner1278 Words   |  6 PagesMy role as a student in higher education and my role as a future health care practitioner. Historically, how nurses are educated has changed dramatically. Long gone are the days of apprenticeship styled training programmes of the 18th century Florence Nightingale era, whereby nurses learnt all they needed to know by the bedside. Instead, present day nurses are required to be trained to high level in order to deliver research based practice and evidence-based healthcare in highly specialised settingsRead MoreThrough My Registered Nurse To Bachelor Of Science In Nursing1305 Words   |  6 Pagesfuture with a demand for evidence-based practices to ensure safe care delivery, creating more opportunities for nursing professionals to lead patients, families, and communities toward improved health practices. The American Association of Colleges of Nursing (AACN) outlined the essentials of Baccalaureate Nursing needed to accomplish such tasks. In this essay, I will demonstrate my understanding, growth, and accomplishments related to the essentials. Essentials V, Vlll, l, ll During my educationalRead MoreLifelong Learning Plan And Role Analysis Essay1199 Words   |  5 Pagesworkforce to be at 80% by 2020 (American Association of Colleges of Nursing, 2015). The goal is to encourage nurses to achieve higher education and seek lifelong learning. Lifelong learning, however, goes beyond advanced degrees, required CEU credits, annual in-services, and orientation. Lifelong learning goes above and beyond normal duty. It’s a commitment to improving practice. From the first day of nursing school to graduation day, to the first day of orientation to a promotion into a leadership role;

Emma and Clueless Free Essays

Transformations often involve familiar themes but reflect those themes in a different context in order to resonate the values and interests of that society. Thus, context dictates form and meaning as well as the values inherent in the texts. Amy Heckerling’s, 20th century American film, Clueless is a transformation of Jane Austen’s conservative Regency England, Emma. We will write a custom essay sample on Emma and Clueless or any similar topic only for you Order Now The use of different techniques and medium allow Emma’s themes of personal growth, social structure and the role of women in society to be conveyed in a more appropriate form in Clueless. The main characters, Emma and Cher are representational products of their society and parallels can be drawn in the opening scenes, particularly in relation to self-knowledge. The Bildungsroman progression from delusion to social awareness is a universal value in both texts despite their differing contexts. Emma is introduced as â€Å"handsome, clever, and rich† who had â€Å"a disposition to think a little too well of herself. † Austen’s satirical tone as the omniscient narrator alerts the responder to Emma’s inability to understand her position in society. Furthermore, while Emma successfully matches Mr. Weston and Ms. Taylor, her motives are superficial as she sees it as â€Å"the greatest amusement in the world! † She also believes Harriet’s beauty â€Å"should not be wasted on the inferior society†, and it would be â€Å"interesting and highly becoming† to â€Å"improve her†. Austen employs verbal irony through Emma’s dialogue, which exposes her flaws of arrogance and shallowness. However, Emma eventually develops self awareness as shown when she realizes her mistake of matching Harriet with Mr. Elton and influencing her to refuse a suitable marriage with Mr. Martin. There is a similar character development in Cher despite the difference in context. Heckerling implements voice overs to create an immediate sense of irony when Cher’s â€Å"way normal life for a teenage girl† is juxtaposed with a dolly-tracking shot of her choosing outfits from a computer operated wardrobe in a grand bedroom. In doing so, Heckerling continues Austen’s satirical mode by highlighting Cher’s lack of social awareness. This is further reinforced through her dialogue, â€Å"I have direction†¦towards the mall† and Dionne’s statement, â€Å"Cher’s main thrill in life is a make-over†¦it gives her a sense of control in a world full of chaos†, which imply her superficial obsession with image and materialistic values. Cher’s final ability to see beyond the superficial and realize her mistakes â€Å"I was just totally clueless† is parallel to Emma’s reconciliation to society and its values. Similar to Austen, Heckerling reflects values that are consistent with any age and time- the absolute necessity for young people to gain social awareness. Social hierarchy in Regency England was permanent and immobile. It was governed by strict rules of adherence to rank and place, and was determined by birthright and inheritance. Miss. Churchill and Captain Weston’s marriage challenged the social hierarchy due to a large social imbalance in their marriage, and through authorial intrusion, it was deemed â€Å"an unsuitable connection and did not produce much happiness. † Austen demonstrates the virtually impermeable social structure through her criticism of the Coles and that †it was not for them to arrange the terms on which the superior families would visit them†, indicating that money gained through trade and not birthright, doesn’t indicate status. Emma’s high modality and contemptuous tone employed when she claims â€Å"the yeomanry are precisely the order of people with whom I feel I can have nothing to do† further highlights the inflexibility on class interactions. Finally, Harriet’s marriage to Mr. Martin, a farmer, results in the loss of friendship between Emma and Harriet as stated by Austen’s authorial intrusion, â€Å"the intimacy between her and Emma must sink. † This epitomizes the clear demarcation of status and that Emma shouldn’t associate with Harriet due to their differing social status. Cher’s world also has a class structure that underpins her society. This idea is explored through the camera panning out to take long shots of the rigid societal tiers, whilst Cher introduces Tai to the stratified social groups at school including the â€Å"Persia mafia†, the crew and the â€Å"loadies†. Elton’s indignant tone conveys class consciousness in his rhetorical questions towards Cher as she suggests Tai as a romantic partner, â€Å"Why Tai?! Do you know who my father is? † Later, Cher is abandoned in a carpark by Elton, and the far shot of a blinking neon sign of a clown symbolizes society’s mockery of her attempt to undermine a defined system of class. Clearly, class consciousness pervades both societies, especially in selecting romantic partners. Regency England dictated the position of women in society by strict codes of conduct. Primarily, women of Emma’s class were constrained by society’s expectations of a match within their social class. Captain Weston’s marriage to Miss. Churchill is juxtaposed to Miss. Taylor’s, thus allowing Austen to comment on the female and male positions in society, in that women are meant to be passive and have less say in their marriage. According to Mr. Weston’s idea, â€Å"it’s being a great deal better to chuse than to be chosen, to excite gratitude than to feel it†, hence demonstrating the double moral standard prevalent in society. Furthermore, Emma’s sister, Isabella, is married to John Weston, and through authorial intrusion, Austen comments that â€Å"Isabella always thinks as he does† demonstrating a women’s duty as a wife. The use of dialogue in Mr. Knightley’s warning to Emma, â€Å"Men of family would not be very fond of connecting themselves with a girl of such obscurity†¦[Harriet]†, exemplifies society’s expectation of women to interact within their own social class. On the other hand, Clueless doesn’t offer the restricted patriarchal world of Austen as young women could be independent, outspoken and have many more choices, including marriage. The focus of the medium shot on Cher as she struts down the schoolyard in her vibrant yellow costuming portrays her outgoing attitude. The eye contact of male passerbys creates vectors and the comment â€Å"As if! † highlight Cher’s disgust at their attention, exemplifying women’s freedom to choose their romantic partners. This idea is reinforced by Cher’s comment on Dionne’s relationship, â€Å"Dee, you could do so much better. Contrary to Austen, Heckerling recognizes the change in the position of women in society in that they have more freedom in their social behavior and relationships. In conclusion, Emma and Clueless offer profound and satirical insights into their respective contexts. While the need for social stability and the need for young people to gain s ocial awareness, remain unchanged, but the position of women in society has shifted dramatically. Such ideas are reinforced by the different mediums, both of which effectively reflect the themes and values of that context. How to cite Emma and Clueless, Papers

Brief History Of Library Automation 19301996 Essay free essay sample

Brief History Of Library Automation 1930-1996 Essay, Research Paper Brief History of Library Automation: 1930-1996An machine-controlled library is one where a computing machine system is used tomanage one or several of the library # 8217 ; s cardinal maps such asacquisitions, seriess control, cataloging, circulation and the publicaccess catalog. When researching the history of library mechanization, itis possible to return to past centuries when visionaries good beforethe computing machine age created devices to help with their book lendingsystems. Even as far back as 1588, the innovation of the French # 8220 ; BookWheel # 8221 ; allowed bookmans to revolve between books by stepping on a pedalthat turned a book tabular array. Another interesting illustration was the # 8220 ; BookIndicator # 8221 ; , developed by Albert Cotgreave in 1863. It housed miniaturebooks to stand for books in the library # 8217 ; s aggregation. The miniaturebooks were portion of a design that made it possible to find if abook was in, out or delinquent. These and many mo re illustrations of earlyingenuity in library systems exist, nevertheless, this paper will concentrate onthe more recent computing machine mechanization get downing in the early twentiethcentury. The Beginnings of Library Automation: 1930-1960It could be said that library mechanization development began in the1930 # 8217 ; s when punch card equipment was implemented for usage in librarycirculation and acquisitions. During the 30 # 8217 ; s and early 40 # 8217 ; s progresson computing machine systems was slow which is non surprising, given theDepression and World War II. In 1945, Vannevar Bush envisioned anautomated system that would hive away information, including books, personal records and articles. Bush ( 1945 ) wrote about a conjectural # 8221 ; memex # 8221 ; system which he described as a mechanical library that wouldallow a user to see stored information from several different accesspoints and expression at several points at the same time. His thoughts are wellknown as the footing for hypertext and mputers for their operations. Thefirst appeared at MIT, in 1957, with the development of COMIT, pull offing lingual calculations, natural linguistic communication and the ability tosearch for a peculiar twine of information. Librarians so movedbeyond a vision or thought for the usage of computing machines, given thetechnology, they were able brand great progresss in the usage of computersfor library systems. This lead to an detonation of library automationin the 60 # 8217 ; s and 70 # 8217 ; s. Library Automation Officially is Underway: 1960-1980The promotion of engineering lead to additions in the usage ofcomputers in libraries. In 1961, a important innovation by bothRobert Noyce of Intel and Jack Kirby of Texas Instruments, workingindependently, was the incorporate circuit. All the constituents of anelectronic circuit were placed onto a individual # 8220 ; bit # 8221 ; of Si. Thisinvention of the integrated circuit and freshly developed disc and tapestorage devices gave computing machines the velocity, storage and ability neededfor online synergistic processing and telecommunications. The new potency for computing machine usage guided one bibliothec to develop anew indexing technique. HP. Luhn, in 1961, used a computing machine to producethe # 8220 ; keyword in context # 8221 ; or KWIC index for articles looking inChemical Abstractions. Although keyword indexing was non new, it wasfound to be really suited for the computing machine as it was cheap andit presented multiple entree points. Through the usage of Luhn # 8217 ; s keywordindexing, it was found that bibliothecs had the ability to putcontrolled linguistic communication index footings on the computing machine. By the mid-60 # 8217 ; s, computing machines were being used for the production ofmachine clear catalog records by the Library of Congress. Between1965 and 1968, LOC began the MARC I project, followed rapidly by MARCII. MARC was designed as manner of # 8220 ; labeling # 8221 ; bibliographic records using3-digit Numberss to place Fieldss. For illustration, a ticket might bespeak # 8221 ; ISBN, # 8221 ; while another ticket indicates # 8220 ; publi cation day of the month, # 8221 ; and yetanother indicates # 8220 ; Library of Congress capable headers # 8221 ; and so on. In1974, the MARC II format became the footing of a standard incorporatedby NISO ( National Information Standards Organization ) . This was asignificant development because the criterions created meant that abibliographic record could be read and transferred by the computerbetween different library systems. ARPANET, a web established by the Defense Advanced ResearchProjects Agency in 1969 brought into being the usage of electronic mail, telnet and file transfer protocol. By 1980, a sub-net of ARPANET made MELVYL, theUniversity of California s online public entree catalog, available ona national degree. ARPANET, would go the paradigm for othernetworks such as CSNET, BITNET, and EDUCOM. These webs have almostdisappeared with the development of ARPANET to NSFNET which has becomethe present twenty-four hours Internet. During the 1970 # 8217 ; s the innovations o f the integrated computing machine chipand storage devices caused the usage of minicomputers and microcomputersto grow well. The usage of commercial systems for searchingreference databases ( such as DIALOG ) began. BALLOTS ( BibliographicalAutomation of Large Library Operations ) in the late 1970 # 8217 ; s was one ofthe foremost and subsequently became the foundation for RLIN ( the ResearchLibraries Information Network ) . BALLOTS was designed to integrateclosely with the proficient processing maps of the library andcontained four chief files: ( 1 ) Marc records from LOC ; ( 2 ) an in-processfile containing information on points in the processing phase ; ( 3 ) a catalog informations file incorporating an online record for each point ; and ( 4 ) a mention file. F urther, it contained a wide search retrievalcapability with the ability to search on truncated words, keywords,and LC subject headings, for example. OCLC, the On-line Computer Library Center began in 1967, chartered inthe state of Ohio. This significant project facilitated technicalprocessing in library systems when it started it’s first cooperativecataloging venture in 1970. It went on-line in 1971. Since that timeit has grown considerably, providing research and utihypermedia.In order to have automation, there must first be a computer. Thedevelopment of the computer progressed substantially from 1946 to1961, moving quickly though a succession of vacuum tubes, transistorsand finally to silicon chips. From 1946 to 1947 two significantcomputers were built. The ENIAC I (Electronic Numerical Integrator andCalculator) computer was developed by John Mauchly and J. PresperEckert at the University of Pennsylvania. It contained over 18,000vacuum tubes, weighed thirty tons and was ho used in two stories of abuilding. It was intended for use during World War II but was notcompleted in time. Instead, it was used to assist the development ofthe hydrogen bomb. Another computer, EDVAC, was designed to store twoprograms at once and switch between the sets of instructions. A majorbreakthrough occurred in 1947 when Bell Laboratories replaced vacuumtubes with the invention of the transistor. The transistors decreasedthe size of the computer, and at the same time increased the speed andcapacity. The UNIVAC I (Universal Automatic Computer) became thefirst computer using transistors and was used at the U.S. Bureau ofthe Census from 1951 until 1963.Software development also was in progress during this time. Operating systems and programming languages were developed for thecomputers being built. Librarians needed text-based computerlanguages, different from the first numerical languages invented forthe number crunching â€Å"monster computers†, in order to be able to u secolities designed to provide users with the ability to accessbibliographic records, scientific and literary information whichcontinues to the present .Library Automation 1980-presentThe 70’s were the era of the dummy terminal that were used to gainaccess to mainframe on-line databases. The 80’s gave birth to a newrevolution. The size of computers decreased, at the same time,technology provided faster chips, additional RAM and greater storagecapacity. The use of microcomputers during the 1980’s expandedtremendously into the homes, schools, libraries and offices of manyAmericans. The microcomputer of the 80’s became a useful tool forlibrarians who put to them to use for everything from word processingto reference, circulation and serials.On-line Public Access Catalogs began to be used extensively the1980’s. Libraries started to set-up and purchase their own computersystems as well as connect with other established library networks. Many of these we re not developed by the librarians themselves, but byvendors who supplied libraries with systems for everything fromcataloging to circulation. One such on-line catalog system is the CARL(Colorado Alliance of Research Libraries) system. Various othersoftware became available to librarians, such as spreadsheets anddatabases for help in library administration and informationdissemination.The introduction of CD-ROMs in the late 80 s has changed the waylibraries operate. CD-ROMs became available containing databases,software, and information previously only available through print,making the information more accessible. Connections to â€Å"outside†databases such as OCLC, DIALOG, and RLIN continued, however, in theearly 90’s the databases that were previously available on-line becameavailable on CD-ROM, either in parts or in their entirety. Librariescould then gain information through a variety of options.The nineties are giving rise to yet another era in libraryautomation. The use of networks for e-mail, ftp, telnet, Internet, andconnections to on-line commercial systems has grown. It is nowpossible for users to connect to the libraries from their home oroffice. The world wide web which had it’s official start date asApril of 1993 is becoming the fastest growing new provider ofinformation. It is also possible, to connect to international librarysystems and information through the Internet and with ever improvingtelecommunications. Expert systems and knowledge systems have becomeavailable in the 90 s as both software and hardware capabilities haveimproved. The technology used for the processing of information hasgrown considerably since the beginnings of the thirty ton computer. With the development of more advanced silicon computer chips, enlargedstorage space and faster, increased capacity telecommunication lines,the ability to quickly process, store, send and retrieve informationis causing the current information delivery services to flouris h. BibliographyBush, V. (1945).As we may think. Atlantic Monthly. 176(1), 101-8. Duval, B.K. Main, L. (1992). Automated Library Systems: A LibrariansGuide and Teaching Manual. London: MecklerNelson, N.M., (Ed.) (1990). Library Technology 1970-1990: Shaping theLibrary of the Future. Research Contributions from the 1990 Computersin Libraries Conference. London: Meckler. Pitkin, G.M. (Ed.) (1991). The Evolution of Library Automation:Management Issues and Future Perspectives. London: Meckler. Title:A Brief History of Library Automation: 1930-1996

The Wine of Astonishment Essays - Bolo, Bolo Bolo, Earl Lovelace

In Earl Lovelace's book The Wine of Astonishment two main characters arise Bee and Bolo. Bolo's character is a warrior and he directs the people to the path of empowerment by way of the warrior for that is what he knows and who he is. Bee's character is a man of faith, patience, and a man of his people. Bee also chooses a path of empowerment for the people of the village that is defined by his character, he guides the people to the path of faith. The journey in the book has both men put their characters and paths of empowerment to the test. Who succeeds? Patience, a man of faith, and a man of the people are how I describe Bee's charcter in this book. Bee demonstrates his patience when it is tested against Corporal Price. Prince comes to the village to enforce the law against the Spiritual Baptist. Bee decides it is best to practice in the manners of the Catholics and Anglican until he one day starts preaching in the original manner of the Spiritual Baptist. After that vitalizing serm on he continues till Corporal Price raids the church. Bee realizes that for the benefit of his people they, he must wait, be patient till this injustice is lifted to preach again in the Spiritual Baptist way. Bee is truly a man of the people. In the incident when Corporal Prince raids the church Bee's first thoughts were for the people. Bee tells them Brethren, please don't run. Please don't give them the excuse to brutalize you. He knew how the police would act toward the congregation and he wanted to protect his people. Bee puts the people of the village first for he is a man of the people. Bee is a man of faith. He puts his faith in the Spirit, and the people to stay strong. In continuing with the occurrence of the raid from Corporal Prince you can see Bee's faith. The faith Bee has for the Spirit and the people when the congregation is walked though the village after being arrested and Bee joins in the hymn started by Sister Isabel which the whole congregation then joins. The hy mn goes I never get weary yet, I never get weary yet, Forty long years I work in the field, And I never get weary yet. Saying they have done this a long time now and they have still stayed strong. Here Bee puts his faith in the people and the Spirit together from the uniting of the congregation in the song of the Spirit. Bee is a man of faith, his people, and of patience, with these examples you can understand why I characterize Bee in this manner. The first descriptive words you read about Bolo are rising like a spear out of the back row, with the rest of the congregation, to sing the first hymn was Bolo. With a new kind of toughness about him, a warrior still. I would character Bolo as a warrior defiantly. He is a soldier for his people in this time of oppression. Bolo started as a warrior in the beginning and ended as warrior. When he began as a warrior with stickfighting as the book describes Bolo was in Bonasse, the champion stickfighter, the king, leading the village in battle s down the length and breadth of the island. Bolo fought in pride for the warrior inside during those times of stickfighting. Bolo's warrior disposition continued when Corporal Price was transporting the congregation (including Bolo's mother) to the police station for breaking the law of worshiping in the Spiritual Baptist manner. Bolo made a stand for the people he was their soldier willing to fight even being out numbered. The book refers to how Bolo headbutted Price till he went down. At same time Prince was going down the 9 other police office jumped Bolo. He continued to fight and fight till his head was split open by a police officer. Bolo was a warrior no matter the odds he had to face. The last demonstration of Bolo's warrior character was when he stood on the porch with Primus's 2 girls that he had taken earlier. He

Definition and Examples of Ethos in Classical Rhetoric

Definition and Examples of Ethos in Classical Rhetoric In classical rhetoric, ethos is a persuasive appeal (one of the three artistic proofs) based on the character or projected character of the speaker or writer. Also called  ethical appeal or ethical argument. According to Aristotle, the chief components of a compelling ethos are goodwill, practical wisdom, and virtue. As an adjective: ethical or ethotic. Two broad types of ethos are commonly recognized: invented ethos and situated ethos.  Crowley and Hawhee observe that rhetors can invent a character suitable to an occasion- this is  invented ethos. However, if  rhetors  are fortunate enough to enjoy a good reputation in the community, they can use it as an ethical proof- this is  situated ethos (Ancient Rhetorics for Contemporary Students. Pearson, 2004). Pronunciation EE-thos Etymology From the Greek, custom, habit, character Related Terms IdentificationImplied AuthorLogos and PathosPersonaPhilophronesisPhronesis Examples and Observations A Universal Appeal Everyone makes an appeal to ethos if only an ethos of choosing never to stoop to such matters as ethos. No speech with intent is non-rhetorical.  Rhetoric is  not everything, but it is everywhere in  the speech of human  arguers. (Donald N. McCloskey, How to Do a Rhetorical Analysis, and Why. New Directions in Economic Methodology, ed. by Roger Backhouse. Routledge, 1994) Projected Characters Im not a doctor, but I play one on TV. (1960s TV commercial for Excedrin)I made my mistakes, but in all of my years of public life, I have never profited, never profited from public service- I earned every cent. And in all of my years of public life, I have never obstructed justice. And I think, too, that I could say that in my years of public life, that I welcome this kind of examination  because people have got to know whether or not their president is a crook. Well, I am not a crook. I have earned everything I have got. (President Richard Nixon, news conference in Orlando, Florida, November 17, 1973)It was a highly inconvenient thing for them in our debates that I was just a country boy from Arkansas and I came from a place where people still thought two and two was four. (Bill Clinton, speech at the Democratic National Convention, 2012)If, in my low moments, in word, deed or attitude, through some error of temper, taste, or tone, I have caused anyone discomfort, created pain, o r revived someones fears, that was not my truest self. If there were occasions when my grape turned into a raisin and my joy bell lost its resonance, please forgive me. Charge it to my head and not to my heart. My head- so limited in its finitude; my heart, which is boundless in its love for the human family. I am not a perfect servant. I am a public servant doing my best against the odds. (Jesse Jackson, Democratic National Convention Keynote Address, 1984) Contrasting Views The status of ethos in the hierarchy of rhetorical principles has fluctuated as rhetoricians in different eras have tended to define  rhetoric in terms of either idealistic aims or pragmatic skills. [For Plato] the reality of the speakers virtue is presented as a prerequisite to effective speaking. In contrast, Aristotles Rhetoric presents rhetoric as a strategic art which facilitates decisions in civil matters and accepts the appearance of goodness as sufficient to inspire conviction in hearers...The contrasting views of Cicero and Quintilian about the aims of rhetoric and the function of ethos are reminiscent of Platos and Aristotles differences of opinion about whether or not moral virtue in the speaker is intrinsic and prerequisite or selected and strategically presented. (Nan Johnson, Ethos and the Aims of Rhetoric. Essays on Classical Rhetoric and Modern Discourse, ed. by Robert J. Connors, Lisa Ede, and Andrea Lunsford. Southern Illinois University Press, 1984) Aristotle on Ethos If Aristotles study of pathos is a psychology of emotion, then his treatment of ethos amounts to a sociology of character. It is not simply a how-to guide to establishing ones credibility with an audience, but rather it is a careful study of what Athenians consider to be the qualities of a trustworthy individual. (James Herrick, The History and Theory of Rhetoric. Allyn and Bacon, 2001)Fundamental to the Aristotelian concept of ethos is the ethical principle of voluntary choice: the speakers intelligence, character, and qualities comprehended by goodwill are evidenced through invention, style, delivery, and likewise incorporated in the arrangement of the speech. Ethos is primarily developed by Aristotle as a function of rhetorical invention; secondarily, through style and delivery. (William Sattler, Conceptions of Ethos in Ancient Rhetoric. Speech Monographs, 14, 1947) Ethical Appeals in Advertising and Branding Some types of oratory may rely more heavily on one type of proof than another. Today, for example, we note that a great deal of advertising uses ethos extensively through celebrity endorsements, but it might not use  pathos. It is  clear from Aristotles discussion in Rhetoric, however, that, overall, the three proofs work in conjunction to persuade (see Grimaldi, 1972). Moreover, it is equally clear that ethical character is the lynchpin that holds everything together. As Aristotle stated, moral character . . . constitutes the most effective means of proof (1356a). An audience is just not likely to respond positively to a speaker of bad character: His or her statement of premises will be met with skepticism; he or she will find it difficult to rouse the emotions appropriate to the situation; and the quality of the speech itself will be viewed negatively. (James Dale Williams, An Introduction to Classical Rhetoric. Wiley, 2009)On its face, personal branding as reputation managemen t shares some basic traits with the ancient Greek concept of ethos, which is commonly understood as the art of convincing ones audience that one is prudent or exercises good judgment (phronesis),  is of good moral character (arà ªte), and is acting with good will toward ones audience (eunoia). Historically, scholars of rhetoric have seen the basis of persuasion as a speakers capacity to understand and tailor ones message according to the complexities of social situations and human character. Ethos, broadly speaking, is understood as the rhetorical construction of a speakers character. (Christine Harold, Brand You!: The Business of Personal Branding and Community in Anxious Times. The Routledge Companion to Advertising and Promotional Culture, ed. by Matthew P. McAllister and Emily West. Routledge, 2013) Ethical Proof in Jonathan Swifts A Modest Proposal The specific details by which Swift builds up the ethical proof fall into four categories descriptive of the projector: his humanity, his self-confidence, his competence in the immediate subject of the proposal, and his reasonableness...I have said that the projector is a bit cocksure. He is also manifestly humble and modest. The proposal is a modest one. It is introduced in generally modest terms: I SHALL NOW therefore humbly propose my own thoughts ...; I do humbly offer to public consideration. . . . Swift has blended these two qualities of his projector in such a way that both are convincing and that neither quality overshadows the other. The result is a pleader whose humility is justifiably tempered by the sure knowledge that he has something to offer Ireland, to her everlasting benefit. These are the explicit indicants of the moral character of the pleader; they are reinforced and dramatized by the whole tone of the essay. (Charles A. Beaumont, Swifts Classical Rhetoric. Univer sity of Georgia Press, 1961)

Why may the Romans be considered great city builders Essay

Why may the Romans be considered great city builders - Essay Example The capital city of Rome was especially famous for its detailed planning and organization. It is difficult to perceive how city planners of Rome could have pulled off such a grand and sweeping project without the aid of modern architectural aids. Yet, it is a fact that the monuments, government buildings, public recreation houses and other structures and provisions within the city were quite advanced for the time. And some of the technology used by Romans continues to find application in modern cities today. With no greater aid than stones, bricks, wood and mortar, the Romans constructed great works of architectural value. The Bridges over Danube and Rhine are prime examples of Roman architecture. These two rivers, which set the northern limits of the empire, proved to be a hurdle for the northward expansion of the empire. To overcome this problem Julius Caesar brought together the best architectural minds at his disposal to build these politically and militarily important bridges. T he Colosseum is another landmark in the historic city of Rome. Even after several centuries of its construction, the structure has largely remained intact, offering visitors a theatrical experience. Built by Emperor Titus, the Colosseum was meant to host gladiator fights and animal fights. So during its functioning days, it was witness to some of the most gory battles for life.

Writing a Marketing Strategic plan for the Light bulb Essay

Writing a Marketing Strategic plan for the Light bulb - Essay Example According to them these bulbs are capable to produce light which is equivalent to 40 watt incandescent bulbs. Even though this light is with lesser consumption of power, the led bulb manufacturing companies in North America are in a hurry to find solutions to reduce the heat emitting from every led bulbs during their lighting process. If such bulbs are made available in the market, their expected price will be nearly $60. But reputed bulb manufacturing firms have proposal to reduce the price of such bulbs and make them available at price $30 or $20 if their product gets movement in the market.( Alex, Wilson,May.2010) Apart from reducing the price of their products all reputed firms intention is to introduce sophisticated technologies in the manufacturing process and develop an image in the minds of consumers. The light business in North America is highly competitive. Hence the strategies should be in such a way to cope up with the prevailing competition in the global market. No business men can fool the customers for a fairly long time. Hence the products launching in the market must be able to secure confidence from the side of customers. The confidence of customers has some key roles regarding the good movement of the launching products. Hence, once they could gain confidence from the customers, they need not turn back afterwards. Thus the resources introducing must be able to develop confidence among the customers. Nowadays the customers have tendencies to go beyond products which are environmental friendly.( Alex, Wilson May.2010) Thus in the case of bulb business people prefer economic bulbs which can emit negligible quantity of heat. Certain other bulb contains mercury and during the lighting process of these bulbs mercury vapors will be spreading in the atmosphere. Since mercury v apors are toxic the customers will not welcome such bulbs since they are not environmental friendly. Hence

Course Work Essay Example | Topics and Well Written Essays - 1000 words

Course Work - Essay Example The principle of equity is one of the most important criterions for reward allocation in individualistic culture. This principle gives significant importance towards individual performance and contribution. Here in this theory there is very low scope of free rider. Here employees get their rewards for their individual contributions towards attaining goal (Cullen & Parboteeah, 2014, pp. 34-41). To measure the individual performance, managers across the world use individual performance appraisals. On the other hand the principle of equality talks about equal shares to all individuals. This principle is significantly preferred by collectivist culture. This principle fits in the collectivists values quite nicely. In this principle there is enough scope of free rider. It is being noticed that Chinese managers believe in collectivists’ values and that is why they follow the principle of equality in their reward allocation. On the other hands American managers give more focus towards individual contributions that is why they follow equity principle for their reward allocation. Dirty tricks are cross cultural negotiation strategies generally used to pressurize opponents for accepting undesirable or unfair concessions or agreements. There are several dirty tricks. Deliberate deception is an example of dirty tricks. It is significantly inappropriate for the international negotiation. With the help of deliberate deception profitability can be earned for the short time. The deception cannot be fruitful for the long term business perspective. It can be exposed at any point of time (Moore & Woodrow, 2010, pp. 90-93). Negotiator should clearly point out all the details to avoid this dirty trick. Stalling is also an example of dirty tricks. This trick is not at all suitable for the cross cultural negotiation. It delays the whole negotiation process. Timeliness is an important factor for any negotiation. That important factor is intentionally ignored with

The Strategic Planning For Jet Airways

The Strategic Planning For Jet Airways The purpose of this paper is to evaluate a successful and well-organized strategic planning for airline industry providing Jet Airways strategic plan. Jet Airways is the Indias market leader in airline industries, however has faced increasing competition over the last decade resulting attrition in their market share. The report begins by analysing the current internal and external environment of Jet Airways. Through strategic evaluation its recommended that Jet airways focus on their fundamental service delivery to restore their competitive advantage within the industry. This will require putting into practice a combination of two strategies; a people processes strategy and a strategy focused on technological advancement. The people processes strategy was derived from a number of industry sources outlining Jet Airways decline in customer satisfaction. The technological advancement strategy coincides with the renewal of Jet Airways aircraft fleet and will further improve the overall customer experience. INDEX Objectives: The main objective of this paper is to develop the internal and external environmental analysis and strategic planning with risk management and business ethics. Specific objectives are following, Evaluate the current strategic position of Jet Airways. Examine the strategic Planning Models for Jet Airways. Examine Jet Airways internal and external environment. (1.0) Overview of Jet Airways: Jet Airways is an airline based in Mumbai, India. It is Indias third largest airline after Air India and Kingfisher Airlines. It operates over 400 daily flights to 64 destinations worldwide. Its primary base is Mumbais Chhatrapati Shivaji International Airport with secondary hubs at Bangalore, Brussels, Chennai, Delhi, Hyderabad, Kolkata and Pune as focus cities. In July 2008, Which? magazine ranked Jet Airways as the worlds best long- haul airline after Singapore Airlines. In a poll conducted by SmartTravelAsia.com in September 2008, it was voted as the worlds seventh best airline overall. It has also won an award for the quality of its catering. In February 2009, Jet Airways had 846,000 passengers, making it the second largest airline in India behind Kingfisher Airlines. Jet Airways also operates two low-cost airlines, namely Jet Lite (formerly Air Sahara) and Jet Airways Connect. (1.1.1) Corporate Structure: Mr. Naresh Goyal Chairman Mr. Ali Ghandour Director Mr. Nikos Kardassis Chief Executive Officer Mr. Saroj K. Datta Executive Director Mr. Abdulrahman Albusaidy Group Executive Officer Mr. Sudheer Raghavan Chief Commercial Officer Capt. Hameed Ali Chief Operating Officer Mrs. Anita Goyal | Executive Vice President Network Planning Revenue Management Mr. Raja Segran | Sr. Vice President Mr. P. K. Sinha | Regional Vice President Mr. Gaurang Shetty | Sr. Vice President Customer Services Alliances Capt. Hassan Al-Mousawi | Sr. Vice President-Operations On Time Performance Mr. Abdulkhaliq Saeed | Sr. Vice President Engineering Maintenance Mr. Mahalingam Shivkumar | Sr. Vice President, Finance Mr. Rajesh Sharma | Vice President Internal Audit Mr. K. G. Vishwanath | Vice President Commercial Strategy and Investor Relations Dato K. Jeyakanthan | Sr. Vice President Engineering Services Mr. Jay Shelat | Vice President Cargo Mr. Raj Sivakumar | Vice President Network Planning, Revenue Management Distribution Dr. Samar B. Srivastava | Vice President Human Resources Mr. Ashok Barimar | General Counsel Vice President Legal Ms. Ragini Chopra | Vice President Corporate Communication and Public Relations Ms. Monica Chopra | Company Secretary Sr. General Manager Legal (2.0) Environmental Analysis: For success within the airline industry, an awareness of the external environment is essential. This section aims to highlight the position of the industry, in particular looking at competitors and assessing Jet airways capability to meet current and future challenges. (2.1) PESTEL Analysis Of Jet Airways: Political Issue License issue for international operation. Infrastructural constraint. ATF price policy. Open sky policy. FDI Limits: 100% Greenfield airport 74% existing airports. 100% through special permission. 49% for airlines. Economic Effects The income level is rising. Contribution to the Indian economy. There is a rise in the cost of fuel. Investment in the sector of aviation. The growth of the middle income group family affects the aviation sector. Reduced fare but yet not enough. Social Effects Developing of the cities to better services and airports. Employment opportunities. Safety regulations. The status symbol attached to a plane travel. Technological Effects Modernization of aircrafts. The growth of e-commerce and e-ticketing. Satellite based navigation system. Modernisation and privatisation of the airports. Modern technology like CAT3 and ILS. Environmental Sector There is an increase in the global warming. The sudden change and the unexpected behaviour of the climate and to depend on the atmosphere. Shortage of the infrastructural capacity. There is a tourism saturation. Legal Factors. FDI limits. Bilateral treaties. Airlines acquisitions and the leasing cost. (2.2) SWOT Analysis Of Jet Airways: Figure 2.2 shows SWOT Analysis: S Market driver. Experience exceeding 14 year. Only private airline with international operation . They have a strong brand value and their reputation is very high in the mind of the customers. The service quality is good. Largest fleet size. There is a continuous innovation in their business. W Loosing domestic market share . Old fleet with average age around 4.79 years. Scope for improvement in in-flight service. High ticket pricing. Facing a tough competition from the competitors. O Untapped air cargo market . Scope in international service and tourism. The non penetrated domestic market. T Strong competitors. Fuel price hike. Overseas market competition. Infrastructure issues. Tourism saturation. Economic slowdown. Promotion and sponsorship declining. (3.0) Strategic Planning Model: (3.1) Porters Five Forces Model Of Jet Airways: (1) The threat of the entry of new competitors: The threat of the new entrants is very high for Jet Airways, because right now there are so many new airline company that has come with new strategies and services. The more profitable the industry is the more attractive it will be to new competitors. And as we know that Jet Airways is a very well known airline company of India since many years and it has a brand image and has a good reputation on the customers mind but then also Jet Airways has to give the best service quality to the customers to remain the market leader in the business. (2) The intensity of the competitive rivalry: The intensity of the competitive rivalry is high for Jet Airways. Jet Airways has many competitive rivals like Kingfisher Airlines, British Airways, Air India, Virgin Atlantic, etc. Jet Airways has both long haul flights and short haul flights. They are losing the domestic share market so in this competitive industry they have to bring some innovation in their business. Their strategy is very powerful because they are concentrating more in the service quality. Their aircrafts are modernised and they have the modernised technology like CAT3 and ILS. (3) The threat of substitute products or services: The threat of substitute for Jet Airways is low. There are few substitutes for Jet Airways: For short haul flights they have: Jet Connect and Jet Lite. For long haul flights they have: No notable substitute. (4) The bargaining power of customers (buyers): The bargaining power of buyer is medium. Jet Airways has the option to switch the suppliers and according to that the customers of Jet Airways also has the option to switch. (5) The bargaining power of suppliers: The bargaining power of supplier is high. The supplier can switch to any other option at any time. (4.0) Managing Risk: Every business faces risks that could present threats to its success. Risk is defined as the probability of an event and its consequences. Risk management is the practice of using processes, methods and tools for managing these risks. Risk management focuses on identifying what could go wrong, evaluating which risks should be dealt with and implementing strategies to deal with those risks. Businesses that have identified the risks will be better prepared and have a more cost-effective way of dealing with them. The types of risk your business faces strategic, for example a competitor coming on to the market. compliance, for example responding to the introduction of new health and safety legislation. financial, for example non-payment by a customer or increased interest charges on a business loan. operational, for example the breakdown or theft of key equipment. (4.1) Managing Risk Of Jet Airways: Jet Airways falls in the strategic risk and the operational risk. Strategic and Operational Risk: Overview of cyber-security and best practices in fraud prevention. Understanding key fundamentals of PCI Data Security Standards and what airlines need to do to align with the necessary requirements. Risk management in Jet Airways: Fraud prevention strategies and processes. Strategies in IVR risk control. The way forward in risk management. (5.0) Strategy and Ethics of JET AIRWAYS: Strategy of Jet Airways: The main strategy of Jet Airways is to maintain service quality. Jet Airways (India) Ltd. has earned the distinction of receiving the IATA Operational Safety Audit (IOSA) Registration. The airline has successfully completed the Operational Safety Audit and has entered into the IOSA Registry. One of the strategies that Jet Airways is following: Jet Airways strategy: removing a row to gain passenger space Mumbai: After having removed a row of seats from some of its planes to increase overall leg room for passengers, Jet Airways (India) Ltd is using an innovative, three-dimensional billboard campaign to sell the concept. Developed by Mudra Groups outdoor unit Primesite, the Mumbai billboards have images of two chairs sitting close to each other, and then one drifting on railings to reveal the message: Weve removed a row to give you more space. The row of seats has been done away with in Jets 737-800s series planes. Removal of rows to create space for cramped passengers isnt a new idea as many airlines, especially in the US, have used similar tactics and messages to differentiate their planes from rivals. Several other companies, such as auto makers (with sections of cars) and even coffee companies (Bru used chairs and tables) have used three-dimensional billboards to stand out. Says Gaurang Shetty, vice- president, marketing, Jet Airways: We wanted to create an impact and effectively communicate that we have removed a row of seats from our domestic flights, thereby giving more space on our domestic flights. The outdoor innovation has only been done in Mumbai considering the restrictions on the same in other metros. We would be communicating through hoardings in Delhi, Chennai, Kolkata and Bangalore. Sanjeev Hajela, president, Primesite, says the campaign has a budget of Rs55-60 lakh. Jet is a large user of outdoor media and is believed to spend as much as Rs10-Rs12 crore a year, some 20% of the airlines marketing spend. Jet Airways was one of the early entrants in the aviation business, as also the first private airline to fly to overseas destinations and had a relatively simple creative message: Jet Flies to 44 Domestic and 8 International Destinations. Notes Jagdeep Kapoor, managing director of Samsika Marketing Consultants Pvt. Ltd: Earlier, the positioning of the Jet brand was such that it reflected aspirational value. It was an aspired brand while all the rest were tired and perspired brands. Today its different. They have found a competitor in their own league in form of Kingfisher. There is a switch taking place, with some customers shifting loyalties to Kingfisher. He classifies Jets growth in terms of three Ss: Sustenance, Service and the need to (Speed Up). In spite of not being the first entrant in the aviation space, the Jet brand grew steadily, sustained and survived. Later on, Jet grew to be the best premium brand in the whole country by highlighting the service aspect. In service, they were unparalleled and premium. Today, its different and Jet needs to speed up. They need to aggressively build themselves as a brand, and advertise themselves like a consumer brand if they need to beat Kingfisher. 2) Ethics of Jet Airways: The Code of Business Conduct and Ethics (Code) has been adopted by Jet Airways (India) Limited to comply with applicable law and the rules and regulations of the Stock Exchanges on which the securities of the Company are listed. (6.0) Strategic and Operational Conflict: Strategic Planning: Long term. Affect widely. Generic. Org. People and other org. People. Operational Planning: Short term. Narrow/limited scope. Detailed. Within orgs. People. Strategic v Operational Conflict: Jet Airways has some strategic v operational conflict and they are: Jet Airways (India) Ltd.s three- day conflict with its pilots is costing the nations second- largest airline passengers and may hamper plans to raise $400 million to buy new planes. The last thing investors want to see when the airlines trying to raise funds is a crisis like this, Kapil Kaul, chief executive officer of the Indian unit of Centre for Asia Pacific Aviation, an industry adviser said yesterday. This is a wildfire and they need to put out as soon as possible. Alternate Arrangements: Jet Airways is endeavouring to make alternate arrangements on other airlines wherever possible and our airport teams will assist its guests to the fullest extent, Jet Air said. (7.0) Recommendations: As a result, we can say that Jet Airways is following different types of environmental analysis and strategic planning models to run their organization and their main strategy is to give service quality to the customer. So from this, we have conclude that Jet Airways is focusing on the services which they are giving to the customers to gain their loyalty and trust and to become the worlds no.1 airline industry. Due to lack of primary research we cant access more information about the company. References: Online links: http://www.jetairways.com/EN/GB/AboutUs/QualityCertification.aspx, contains the strategy of Jet Airways. http://www.jetairways.com/EN/KE/AboutUs/CodeOfConduct.aspx, contains The Code of Conduct. http://www.scribd.com/doc/8718529/Jet-Airways, it contains SWOT analysis and PEST analysis of Jet Airways. http://www.livemint.com/2007/11/25233107/Jet-Airways-strategy-removing.html

A Brief History of Tahiti Essay -- World History Essays

Like much of the colonial world, Tahiti and its surrounding islands were subject to the intense brutality and domination of European imperialism. The native people were manipulated, their culture was eradicated, and their freedom was greatly limited as both the French and the British struggled for control over the Polynesian’s 65 inhabitable islands. What makes Tahiti distinctive from the colonial world, though, is the lack of violence commonly associated with independence movements. Instead, Tahiti’s progression from a colony to a territory of limited independence has been, for the most part, rather peaceful due to the area’s unique history and geography. The area known as French Polynesia is spread out across 2,000,000 miles of the South Pacific Ocean. Though, this number in many cases is deceiving due to the fact that only about 6,500 of those miles are land. Tahiti is the largest of the Polynesian’s 118 islands, containing a land mass greater than 1,667 square miles. It is also the area’s most populous region, consisting of nearly 150,000 citizens. The first Europeans arrived in Tahiti in 1767. A year later, the island was claimed for France by explorer Louis Antoine de Bougainville. The French, though, were slow to exert their control over the region and, in their absence, other colonial powers, most notably the British, were able to establish dominance. In 1797, the members of the London Missionary Society arrived on the island. Over the next twenty years, these missionaries developed close ties with the Pomares, Tahiti’s most powerful ruling family. Through domination and manipulation, the British missionaries used the Pomares’ influence to eradicate many of the native traditions,... .../historydates.asp> Tahiti. 1995-2002. 12 Nov. 2002. â€Å"Tahiti and French Polynesia: A look at the history and culture of French Polynesia† Tahiti Explorer. 1994-2002. 12 Nov. 2002. â€Å"Tahiti and Its Islands: The History† Tahiti Explorer. 1994-2002. 12 Nov. 2002. Links This link brings its reader to a timeline of dates regarding the history of Tahiti and Polynesia. This link brings its reader to a website designed for tourists. It contains various information about Tahiti. This link brings its reader to a basic website containing historical facts and tourism information regarding Tahiti.

How the Watergate Scandal Changed Journalism Essay

Journalism has been an essential factor in making communication and information-sharing easy among people. It has been serving the purpose of delivering facts about anything of interest to the public. It is also the effective means used by the government in delivering essential news, policies, programs, and concerns, among others to the general public. Consequently, it has bridged the gap between the government and the public. Through journalism, information about things and events has been delivered to other people despite physical and physiological hindrances. Furthermore, it increases the awareness and versatility of the public with regard to public issues. In the early history of journalism, journalists are governed by law and are controlled by the government. Likewise, the contents of the materials are screened before it is released in the public. In addition, journalist is tasked to deliver only facts. However, through time, the extent of the influence of journalism has become encompassing. The role of journalist in the society has also increased overtime. Remarkably, in the popularly known Watergate Scandal, a new concept of journalism emerged. A new responsibility has been formed by the brevity of the news reporters of the Washington Post. From merely presenting facts, a journalist has gone to the extent of delivering their own opinion on a particular issue. Above all, journalism has become a critic of public figures. In the Watergate Scandal, journalism has been the influential means that moved the most powerful person to resign. Journalism was not merely focused on delivering news but has also adopted an investigative method of reporting. More importantly, journalism has eventually become a watchdog of any illegalities performed by the government officials. Hence, Watergate Scandal has remarkably become seminal in the development of journalism. History of Journalism The emergence of journalism can be traced back in the 1st century B. C. in ancient Rome through the Acta Diurna or Daily Events (Castro, n. p.). During that time, Julius Cesar ordered the posting of a handwritten news bulletins in the public spaces (Castro, n. p.). In the 750 A.D., China initiated the distribution of news bulletin (Castro, n. p.). Eventually, in the mid 15th century, the distribution of news and dissemination of information was made easier through the creation of movable metal type printer. Thus, it can be observed that in the early days, journalism was merely used by the government to disseminate information to the public. As part of the development in journalism, the purpose, extent, content, and forms of journalism has changed. Newsletters and books were introduced in some other parts of the world. On one hand, opinions of several writers were now incorporated in journalism. Journalism was found as possible means of influencing others by laying down opinions on particular issues in print. Politicians, on the other hand, discovered the enormous potential of journalism in reaching their voters and in sharing their insights and platforms. It can be observed that the development in journalism in the early days was rapid. Through the extent and influence of journalism in creating public policy and in widening public opinions, the threat was perceived. Besides, several laws possibly limiting the use of journalism have been enacted. One of the laws is libel. This was due to the danger and injury that may be created by irresponsible use of journalism. Remarkably, in America, the producer of the first newspaper, Publick Occurrences Both Forreign and Domestick, imprisoned and the publication was suppressed (Castro, n. p.). Several other publications were deterred from being published and many other journalist, news reporters, editors, and publishers were imprisoned. During those days, the struggle for press freedom was prevalent. The Watergate Scandal In the early days, politicians are being criticized and are associated with many scandals. The president, most especially, is very openly attacked by the media and the press because of the position and the public trust involved. In the American setting, the unforgettable attack by journalism on the president is the Watergate Scandal because it is the very first time in history that a president resigned from his powerful office. The Watergate issue is primarily a political scandal, which challenged the Constitution. The Watergate scandal pertains to the breaking-in of President Nixon’s men at the offices of the Democratic National Committee and the psychiatrist of Daniel Ellsberg (Berman 1329). The breaking-in was made in accordance with the order of President Nixon and his aide in order to search materials in the possession of party chairman Lawrence O’Brein (Berman 1329). Unfortunately, the men making the searches were arrested by the Washington Police Department (Berman 1329). The arrest of Nixon’s men, however, did not lead to his conviction. Further investigations led to the discovery of the illegal activities in the Oval office where President Nixon and his aides meet. The conversations were recorded. The president and his aide also tried to cover up the Watergate mess by coordinating with CIA and FBI. Further investigation showed that money laundering was involved in funding the Watergate scandal. In order for these activities to remain undiscovered, the president and his aide paid the people having involvement for their silence. However, a particular Deep Throat met with the young reporters, Bob Woodward and Carl Bernstein, of Washington Post and spilled the beans about the illegal activities of the President (Kobrak 71). The courageous revelation by the young reporters about the Watergate Scandal has shocked the nation and the journalism world. The exposure also of the scandal has led to the vigilant investigation of the judiciary and the Congress that eventually led to the resignation of the president. Meanwhile, it was called Watergate Scandal to pertain to the place where the break-in was made and where everything originated. The Importance of the Source In journalism, the source is an important factor in presenting credible news. Notably, journalists do not always have the necessary information on particular things, events, or people. But through sources, journalist can have unlimited access to an interesting issue, person, thing, or event, and others. In the Watergate Scandal, the young reporters, Bob Woodward and Carl Bernstein, would have not known about the irregular activities of the President’s men if not for the effort of a person known only as Deep Throat. Historically, the identity of Deep Throat was never revealed even after the resignation of the President Nixon. Meanwhile, in May 31, 2005, former FBI Deputy Director Mark Felt finally came out of the open and to reveal that he was the controversial â€Å"Deep Throat† (Streissguth 52). In the practice of journalism, the credibility of the source should be established. It is noteworthy that the quality of the reporting and the reports is the controlling aspect that invites people’s attention and the veracity of the news or information delivered. In addition, the readers look into the quality through the veracity of the facts and the truth presented. Remarkably, in the Watergate scandal, the source of Woodward and Bernstein hid his identity under an alias. Despite the pressure that Woodward and Bernstein received from different sectors, they never revealed their source as a means of protecting their source. In addition, there were strong denials and threats from the administration but the public believed the news journalist rather than the president and his men. Interestingly, the anonymous identity of the source was not a factor that hindered the revelation of the truth about the burglary and wire tapping activities of the President’s men. Instead, the information provided stirred the people’s anger against the administration that eventually led to the resignation of the President and the imprisonment of the President’s men. Hence, it can be observed that the identity of the source during those times was not a serious matter and did not affect the reliability and veracity of the news.

Globalization in My Community

Globalization can be described in a number of different ways; it can describe the empowerment of decision making of dominant nations at the expense of less powerful nations, it can be defined as a force for economic growth prosperity and democratic freedom; but most notably it’s the integration of economic, political, and cultural systems across the globe. Globalization involves the movement of people, goods, ideas and information throughout the world.It is known to be the intensification of worldwide social relations which link distant localities in such a way that local happenings are shaped by events occurring many miles away and vice versa (Gibbens’ Globalization). In other words it’s a global domino effect of social, economical, governmental and communicative processes; for example a hotdog restaurant chain from the U. S. can be introduced to China, because of the unhealthy ingredients in their food this lead to an increase in obesity throughout their nation affecting their workforce.Due to the increase in health risk manufactures in China began to decline in production affecting other nations including the U. S. This is just one example of globalization, but the effects aren’t always negative their can also be positive influences as well but the outcomes can be rather unpredictable. Although relations between two trading nations can be mutually beneficial and positive it can still have a negative effect to another nation’s economy, culture, and/or commerce or vice versa.Globalization has helped shape the world to what it is now, a global chain of fast paced technological advancements devised and shared to improve multiple processes, lifestyles and livelihoods. My community is comprised of many ethnicities and multi-cultural backgrounds, I’m relatively new to the area but from what I have seen thus far showcases an incredible amount of potential for growth and employment. I’m formally a New Yorker who has fo und a new life in what’s known as the DMV (DC, Maryland, and Virginia).This area is driven predominately behind government contractual funding which is stimulating the economy and making it one of the most prosperous areas to earn a living. With global occurrences such as the war on terror, U. S. global interest, aiding foreign alliances and military expeditions it isn’t hard to conclude why this predominant military area is influenced by the amount of activity and funding that is developing this areas prosperity. I work as a government contractor for one of the agencies servicing the Department of Defense, having inside visibility sheds light on how the U. S. spends American tax dollars.When there is global situation whether it’s the deployment of a military task force, or responding to a global disaster, or political indifferences with other nations it results in America responding by either starting a government project or increasing the amount of activity fo r a current project to take action, aid and counter expected negative outcomes. This results in the government allocating millions of dollars and contracting the work out to government contractors such as Lockheed Martin or Northrop Grumman who then seeks qualified individuals to perform the duties and tasks required.This type of domino effect has improved the job market, quality of life, promoted growth, and has made this area virtually recession proof for individuals who possess the desired skill set. Nursing, finance/ accounting, security, business, engineering, logistics, and of course information technology are just some examples of specific desired skill set’s that has emerged during a starving recessed nation. A series of chain of events began to occur, home development projects in what use to be low income areas began to grow, construction improvement efforts went underway expanding roads to improve traffic flow, and businesses began to flourish.Recently this chain of event began a small migration of neighboring states along the east coast to seek better opportunities here in the DMV. According to the Census bureau Northern Virginia has reported an increase in population totaling 2. 62 million in 2010 which is a difference of 2. 12 million reported in 2000 (CRA Census Series). That’s a 23. 9 percent increase over a decade in just one section of the state; the state itself experienced a 54. 9 percent increase overall.Most notably Loudon county of Virginia reported the most significant increase, in 2000 the population was at 169,599 and in 2010 it more than doubled that number reaching 312,311; this reflects more than an 84 percent increase. These numbers are staggering but cannot be blamed all on the migration of neighboring states; there has also been a significant increase of undocumented and legal immigrant Hispanic presence that makes up much the figures presented above. Virginia is home to a large percent of immigrants who have come h ere due to natural and man-made isasters that have occurred in their former country and because of that they have received or are eligible for legal status through Temporary Protected Status (The Virginia Hispanic Chamber of Commerce). Multinational corporation Nicholas Georgantzas, Giddens’ Globalization: Exploring Dynamic Implications, Fordham University, School of Business http://www. setav. org/ups/dosya/15100. pdf http://www. vahcc. com/? page=legislative_committe http://policy-cra. gmu. edu/census/Population%20Change%20in%20Northern%20Virginia. pdf

Free Essays on Blockbuster Proposal

Main Competitors Around the North Carolina State University campus, there is not an extensive variety of places to rent movies and videogames. Besides the smaller video stores such as North American Video in Mission Valley, the main movie rental store is the Blockbuster on Avent Ferry Road. Blockbuster already has a competitive advantage around NC State’s campus because they have the biggest selection of new releases, old favorites, and the latest in video games. Smaller stores have a hard time competing against Blockbuster because of their lesser amount of financial assets and advertisements. By adding a Blockbuster onto the Papa John’s on Hillsborough Street, we will not have any main competitors in the general area. Our store should not draw any customers away from the Avent Ferry location, but should boost sales and rentals at both sites. Creating this new business is going to give Papa John’s and Blockbuster both a significant amount of publicity and new promotions. Market Segment Since the location of our business is on Hillsborough Street, our main market segment will be the students at North Carolina State University and surrounding colleges. Purchases from college students account for a large majority of the pizza and movie rentals each year, so I believe our business is strategically in a profitable location. The neighborhoods behind Hillsborough Street are occupied by off-campus students and families, which would also benefit from our business. With the vast number of single-family homes and apartments within our delivery range, customer purchases should increase at an enormous rate with the introduction of our new service. Movie delivery along with our pizza services would save our customers both time and money, two items that are very important to younger demographics. Marketing Strategy At Papa John’s, we focus an immense amount of attention on our marketing strategies, advertisement, and pro... Free Essays on Blockbuster Proposal Free Essays on Blockbuster Proposal Main Competitors Around the North Carolina State University campus, there is not an extensive variety of places to rent movies and videogames. Besides the smaller video stores such as North American Video in Mission Valley, the main movie rental store is the Blockbuster on Avent Ferry Road. Blockbuster already has a competitive advantage around NC State’s campus because they have the biggest selection of new releases, old favorites, and the latest in video games. Smaller stores have a hard time competing against Blockbuster because of their lesser amount of financial assets and advertisements. By adding a Blockbuster onto the Papa John’s on Hillsborough Street, we will not have any main competitors in the general area. Our store should not draw any customers away from the Avent Ferry location, but should boost sales and rentals at both sites. Creating this new business is going to give Papa John’s and Blockbuster both a significant amount of publicity and new promotions. Market Segment Since the location of our business is on Hillsborough Street, our main market segment will be the students at North Carolina State University and surrounding colleges. Purchases from college students account for a large majority of the pizza and movie rentals each year, so I believe our business is strategically in a profitable location. The neighborhoods behind Hillsborough Street are occupied by off-campus students and families, which would also benefit from our business. With the vast number of single-family homes and apartments within our delivery range, customer purchases should increase at an enormous rate with the introduction of our new service. Movie delivery along with our pizza services would save our customers both time and money, two items that are very important to younger demographics. Marketing Strategy At Papa John’s, we focus an immense amount of attention on our marketing strategies, advertisement, and pro...

Contrast and Comparison of Three Famous Paintings Essay

Contrast and Comparison of Three Famous Paintings - Essay Example The essay "Contrast and Comparison of Three Famous Paintings" explores such famous paintings as Collision of Moorish Horsemen" of Eugene Delacroix, "The Stone Breakers" of Gustave Courbet and "Haystacks, (sunset)" of Oscar-Claude Monet. The painting "Collision of Moorish Horsemen" has embraced the brighter use colors that portray a romantic design of the art. There is the use of the expressive brushstroke that is used to present the bright colors. As a result, the color has been used to emphasize on the Moorish Horsemen. The painting's visual texture has been used to create a feeling of the battlefield as shown in the art. The background has become successful due to the rapid brushstrokes. The contrast and balance of the piece of art have been made possible by the presence of bright colors in the horses at the front and darker for the one at the background of the battlefield. The painting "The Stone Breakers" has also used bright colors that represent different aspects of the subject s involved in the art. The frontline has brighter colors than the background; hence, presenting different directions and values in the painting. Moreover, unity has been emphasized through the use of active, aggressive subjects. Visual texture has also been embraced where a rough consistency exists in the front (through the stones that the miners are working on) rather than at the background where there is a mountainous background. The painting "Haystacks" has a variety of colors mostly tertiary that present the main theme.

International Business Essay Example | Topics and Well Written Essays - 1000 words - 11

International Business - Essay Example For example, the author states, â€Å"Lina Pedraza Rodrà ­guez, Minister of Finance and Prices of Cuba, said that the country urgently needs to modernize its economy so as to protect the achievements of the Cuban Revolution. For that it requires foreign investment, including from the United States† (Knight, 2015). This quote captures the minister’s comments on Cuba and its needs for foreign direct investment. This was a remark meant to woo countries such as the U.S to come and invest in Cuba. The countries about which the article was written include Cuba, the United States of America and Mexico. The article directly focuses on Cuba as a country that is advertising itself for foreign direct investment. USA and Mexico are referred to in the article as two countries that can possibly invest in Cuba. To make this possible, Cuba’s officials laid bare the environment and regulatory frameworks put in place in the country to ensure that foreign investment in the country would be a smooth process and a mutually beneficial endeavor for both parties. The information contained in the article might influence my decision to invest in the country in the sense that knowing the business environment, the regulatory and legal frameworks in Cuba will help me make appropriate decisions on whether it is a safe and beneficial place to invest in. For instance, Lina Pedraza Rodrà ­guez states, â€Å"Cuba is open to investment from the United States. It has never been closed† (Knight, 2015). She also added that the Cuban government had stabilized the microeconomic indicators to ensure that private and foreign companies operate with secure property rights. Deborah Rivas, the General Director of Foreign Investment in the Ministry of Foreign Trade and Foreign Investment also stated that appropriate laws are established to protect foreign investment. These facts positively influence me to invest in the country